Case Study: Seyond’s Intersection Management Platform Uncovers Critical Insights into Pedestrian Safety at Mid-Block Crossings 

The city was particularly interested in understanding the patterns and behaviors of pedestrians crossing mid-block, as previous data on these events had been largely speculative. By placing detection zones and counters in these critical areas, Seyond’s technology provided the city with clear, actionable insights into pedestrian movement. 

The data collected revealed a distinct pattern: the east side of the intersection was overwhelming utilized for mid-block crossing compared to the other 3 approaches and pedestrians were most likely to cross mid-block during lunchtime. This discovery pointed to a clear reason behind the risky behavior—on one side of the street is a parking lot, while directly across is a shopping area. Shoppers, eager to reach their destination, often chose to take the shortest route, crossing mid-block rather than walking to the nearest crosswalk. 

With these insights, the city is actively exploring various strategies to improve pedestrian safety. Potential measures include reducing vehicle speeds in this area, installing signage or signals to alert drivers to pedestrian activity, and encouraging the use of crosswalks through physical design changes. 

These changes are expected to have a significant impact on reducing pedestrian accidents, particularly those occurring mid-block. By leveraging SIMPL's advanced detection and data analysis capabilities, the city can make informed decisions that prioritize the safety of its residents. 

Seyond’s Intersection Management Platform not only provides a clearer picture of road user behavior but also empowers cities to implement targeted interventions. As a result, this collaboration marks a significant step forward in urban safety and underscores the importance of data-driven solutions in creating safer streets for everyone.